A trusted colleague for your newly diagnosed patients
If you work with adults who have recently received an ADHD diagnosis, you’ll know that medication alone only addresses part of the picture. Many patients leave assessment with a diagnosis and a prescription, but not the practical support for managing the day-to-day reality of life with ADHD. NICE guidelines recommend a multimodal approach to ADHD treatment, and evidence from studies including the landmark MTA trial supports the combination of medication with behavioural intervention.
That’s where I come in.
I’m Caterina Ricci — an ICF PCC-accredited ADHD coach with over 2,000 hours of coaching experience, specialist ADHD training from ADDCA (New York), and Mental Health Coaching certification from Lyra Health (San Francisco). I work with adults across the UK and Europe who are ready to build the skills, structure, and self-understanding that complement their clinical care.
I’d welcome the opportunity to become a trusted referral partner for your practice.
How I keep your patients safe.
The boundary between coaching and clinical care matters, and I take it seriously.
Before beginning any coaching engagement, every client completes the PHQ-9 (Patient Health Questionnaire), GAD-7 (Generalised Anxiety Disorder scale), PSS (Perceived Stress Scale), and WEMWBS (Warwick-Edinburgh Mental Well-being Scale) as part of my intake process. I use these validated tools to ensure each person is appropriately within coaching range before we begin.
If scores indicate clinical levels of depression, anxiety, or psychological distress that fall outside the scope of coaching, I do not proceed. Instead, I support the individual in accessing the right clinical care — and if they have been referred by you, I will communicate this back to you directly.
This process is repeated at regular intervals throughout our work together, ensuring that any shift in a client’s mental health is identified early and responded to appropriately.
What ADHD coaching provides that medication cannot
Research consistently shows that while medication can significantly improve attention and reduce impulsivity, it does not teach the executive function skills that many adults with ADHD have never had the chance to develop. Coaching addresses this gap directly.
Through our work together, clients develop a deeper understanding of how their brain works — and build a flexible, personalised toolkit of approaches they can reach for in different situations. Rather than prescriptive fixes, the focus is on reducing rigidity and self-criticism, and developing the emotional resilience to reset and re-approach when things don’t go to plan. Areas we explore include:
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Developing a flexible, personalised relationship with time and planning, drawing from a toolkit of approaches rather than rigid systems
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Managing overwhelm, emotional dysregulation, and burnout
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Building the emotional resilience to reset and re-engage when things don’t go to plan, reducing shame and self-criticism around setbacks
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Improving self-awareness, self-trust, and confidence
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Navigating work, relationships, and daily life with their ADHD brain
Sessions are 50 minutes, held via Zoom, and structured around each client’s own goals and challenges. Sessions typically begin on a weekly basis, before transitioning to fortnightly as the client progresses, ensuring strong foundations are built alongside a gradual move towards greater independence and self-management. The pace and approach are always tailored to the individual, because no two ADHD presentations are the same.
Qualifications and Training
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ICF PCC — Professional Certified Coach (International Coaching Federation) The PCC credential requires a minimum of 500 supervised coaching hours and represents the gold standard in professional coaching accreditation.
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ADHD Coaching — ADD Coaching Academy (ADDCA), New York, USA. Specialist ADHD coach training including Simply ADHD, Personal Transformation, and Advanced Coaching Skills programmes.
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Mental Health Coaching — Lyra Health, San Francisco, USA. Training in mental health-informed coaching practices, including the use of validated clinical screening tools (PHQ-9, GAD-7, PSS, WEMWBS) to ensure clients are within appropriate coaching range.
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Ontological, Mindfulness & Ecological Coaching — Ideal Coaching Global (ICF ACTP), Los Angeles.
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Co-Active Coaching Fundamentals — Co-Active Training Institute (CTI), London
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MBA — Oxford Brookes University, UK
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2,000+ hours of coaching experience across individual clients in the UK, Europe, Australia, and the USA
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Professional indemnity insurance held
How to refer a patient
Referring a patient is straightforward. There is no formal referral form required.
If you feel a patient would benefit from ADHD coaching, you can:
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Share this page or my website with them directly
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Copy them on a brief email to caterina@caterina-ricci.com with a note that you’ve recommended they get in touch
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Or simply mention my name — they can book a free 40-minute discovery call at their convenience
What happens next
Every new client begins with a free 40-minute discovery call. During this call I explain how coaching works, answer their questions, and complete an initial intake conversation. If they decide to proceed, they complete the PHQ-9, GAD-7, PSS, and WEMWBS before our first paid session.
Sessions are £150 per session (50 minutes), held via Zoom.
If at any point a client’s presentation gives me cause for concern, I will contact you — or encourage the client to contact you — promptly.
A note about me
ADHD has been part of my world since the 1980s — long before I had the language for it. I grew up close to people navigating ADHD at a time when it was poorly understood, and I was often the one bridging that gap, explaining it to those around them. Over the decades, through people I love, I came to understand ADHD not just as a clinical label but as something that touches every part of a person’s life — their relationships, their work, their sense of self. That lived experience, spanning decades and multiple perspectives, is woven into every coaching conversation I have.
Before coaching, I spent years working at international level — first in logistics, then in programme management consulting within the aviation engineering sector — collaborating with senior leaders across industries and cultures. I bring that same rigour, accountability, and professionalism to my coaching practice.
I work with adults across the UK and Europe, online via Zoom. I am currently accepting new clients.